That said, users have the option to save their stories as a highlight for a longer lifespan. Stories have a 24-hour lifespan that creates a greater sense of urgency with viewers. WashU currently showcases a mix of student-produced content and PA produced content to share the WashU experience with audiences. Highly visual with a ‘sweet’ suite of tools, Stories offer users the ability to share more personalized content. StoriesĪs of now, Instagram Stories is the hot social media tool of the moment. While image filters are a fun aspect of the platform, please keep filtering to a minimum, while also being mindful of brand standards. Links in stories are only available to accounts with a minimum of 10,000 followers at this time. Please note that services like LinkinBio are a solution for accounts who wish to share clickable content from their grid. While links are not actionable in timeline posts, profiles may include a link to their home page in their bio. This allows for the most visibility with your audience.
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